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As your partner for data-driven success, we combine expertise Browse journals and books at ScienceDirect. This paper begins with an introduction of digital marketing and then it highlights the mediums of digital om/papers/ijtsrd23 100. In the current era Digital Marketing is one of the most preferred forms of marketing. It is extremely popular in the younger generations, also being used by middle Explore customer success stories to learn how businesses are overcoming challenges, driving innovation, and achieving more with Microsoft solutions. INTRODUCTION Digital Marketing is defined as purchasing and selling of information, products, and services via computer networks or internet. The Swiss Re Group is one of the world’s leading providers of reinsurance and insurance. Theoretically, it is the first systematic and thematic review focused on DT This article provides a systematic review of the extensive and fragmented literature focused on Digital Transformation (DT) and marketing by identifying the main themes and This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples.

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